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Utsav Plus named new sponsor of Lyca Radio’s ‘Drivetime’ show

Star TV Network’s Utsav Plus has been named the new sponsor of Lyca Radio’s popular ‘Drivetime’ show hosted by Raj Baddhan.

As of Monday 26th September, Utsav Plus will be featured heavily during the three-hour afternoon flagship show on the popular London Asian radio station.

Utsav Plus has replaced ZEE TV as sponsor after nearly two years. Utsav Plus, which continues to dominate UK ratings, will be giving Lyca Radio listeners access to exclusive content including interviews and giveaways.

Raj Baddhan, CEO of Lyca Media and presenter of ‘Drivetime’ said, “We warmly welcome Utsav Plus to Lyca Radio as the new sponsor of ‘Drivetime’. My relationship with Star TV goes a long back so naturally, I’m very excited with this association. Like the listeners, I look forward to lots of exclusive content on the airwaves through this partnership.”

‘Drivetime’ with Raj Baddhan on Lyca Radio airs every weekday between 16:00 – 19:00. Lyca Radio is available on 1458AM and DAB in London, plus LycaRadio.com, smart-speaker and Lyca Radio mobile app.

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