Greater London’s leading Asian radio network, the Lyca Group consisting of Lyca Radio and Lyca Gold, has announced its “biggest ever” Ramadan content plan.
Backed with huge sponsors and hundred of hours of special Islamic content for the holy month, the Lyca Group has pulled out all the stops for its three Asian radio stations – Lyca Radio – Greater London, Lyca Gold – Greater London and Asian Sound Radio – Greater Manchester (soon to be known as Lyca Radio – Greater Manchester).
In Greater London, the two stations will broadcast 40-minute Sehar and Iftari transmission daily during the Holy month. Veteran broadcaster Nuzhat Mehboob will be the main voice during the Holy month fronting the ‘Waqt-e-Sehar’ and ‘Waqt-e-Iftar’ shows. Like previous years, the shows are sponsored by Tariq Halal. The station’s second sponsor, Tilda will give an essence of Ramadan with special quotes and philosophies during the 30-days. Furthermore, Waseem Jewellers is sponsoring Sehar and Iftar time updates throughout the day.
In Greater Manchester, Asian Sound Radio (soon to be known as Lyca Radio – Greater Manchester), Riz Khan will broadcast in English ‘Waqt-e-Sehar’ live from 03:00 – 05:00. Nuzhat Mehboob will air a three-hour Iftar show from 16:00 until 19:00. Both the shows will sponsored by Danube Properties. Furthermore, Solar 4 Good has joined hands to giveaway a laptop every week during Ramadan during a daily Naat competition. The contest will run with Ibn-e-Tabish on the ‘Mid-Morning Show’ at 10:00 weekdays.
