Shah Rukh Khan has opened up about the negativity on social media in the midst of calls to boycott his upcoming release ‘Pathaan’ over the execution of ‘Besharam Rang’, the first song from the film.
Without naming the film ‘Pathaan’, Khan said, “The collective narratives of our times are shaped by social media. Contrary to the belief that the spread of social media will affect cinema negatively, I believe cinema has an even more important role to play now. Social media is often driven by a certain narrowness of view that limits human nature to its baser self. And its somewhere that negativity increases social media consumption and thereby increases its commercial value as well. Such pursuits enclose the collective narrative making it divisive and destructive.”
He added, “Cinema exposes the vulnerability of human nature by telling stories in their simplest form as they are lived. It allows us to know each other better. In a way, it is best placed to sustain a collective counter narrative that speaks to the larger nature of human kind–a narrative that brings to the fore humanity’s immense capacity for compassion, unity, and brotherhood.”