Deepika Padukone has been named the first ever Indian brand ambassador for French luxury brand, Louis Vuitton.
The ‘Geheraiyaan’ star was unveilled as a part of a new handbag campaign, joining the likes of Emma Stone and Chinese actor Zhou Dongyu in a series of promotional shots.
“Following a strong collaborative relationship with the Maison… the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton,” the fashion house announced in a press release.
“When you’re 18 and have just started earning, you don’t even bother looking into a Louis Vuitton store when you walk past it because you know you’re never going to be able to afford it,” she is quoted as saying. “There are some things that are aspirational and then there are some things that are just completely out of your orbit. My association with Louis Vuitton is the latter.
“I’m a very practical, pragmatic person in reality, but I keep having to pinch myself because I can’t believe this is real,” she added. “And it speaks to the kind of diversity I hope to see in the future.”