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Amazon Prime Video to premiere ‘Samrat Prithviraj’ sooner than expected

After the disastrous response to ‘Samrat Prithviraj’, it seems digital rights holder, Amazon Prime Video will begin streaming the movie sooner than expected.

The Akshay Kumar film, which has failed to cross Rs. 100 crore at the box office, with disappointing reviews, will be releasing on the streaming giant imminently.

A source told Bollywood Hungama, “For their entire 2022 slate, YRF has kept an open ended contract with prices locked for 4 weeks and 8 weeks. If a film fails, the production house will opt for a 4 week window and if it continues to do well in theatre, the premiere date will be extended to expand the theatrical revenue. Samrat Prithviraj is now zeroed in to premiere in 4 weeks.”

The source added, “These are two of the biggest action spectacles of Bollywood and YRF is sure that they warrant the longest possible run at theatres. Hence, the contract is signed and sealed for a 8 week OTT window.”

Keep it with BizAsiaLive.com for more.

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