Akshay Kumar’s upcoming film ‘Mission Cinderella’ has reportedly been sold to Hotstar for an astronomical Rs. 135 crore.
The film directed by Ranjit Tiwari, is produced by Vashu and Jackky Bhagnani.
A source told Bollywood Hungama, “Basically, Akshay’s acting fees for Mission Cinderella have been recovered from the sale of digital rights. Of course, the amount is not the highest ever for a digital premiere, as the OTT players have slowed down, but it’s one of the biggest deals for a direct to digital premiere. The platform is looking to make Mission Cinderella their big Summer 2022 attraction.”
“Mission Cinderella isn’t exactly a big screen spectacle which can get the audience on board in big numbers. Both Akshay and the producers know it. On the other hand, the overall budget including Akshay’s acting fees was in the range of Rs 175 crore. While the producers did lose out on money in Bell Bottom, they didn’t want a deja-vu and hence, after analysing all business models, they finally decided on a direct to digital premiere,” the source added.
“It just made business sense to take this call. Their next is a sure shot theatrical release. That aside, Akshay has a jam packed release calendar with 5 theatrical releases this year. It would have been difficult to squeeze in Mission Cinderella in between. So, the actor decided to service the exhibitors with 5 films, and give one to OTT, making revenues for producers,” the source said.
‘Mission Cinderella’ is expected to premiere on Hotstar this Eid.