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Akshay Kumar apologises for endorsing pan masala brand

Akshay Kumar has apologised to his social media followers for endorsing a pan masala brand.

In a tweet he shared last night, Kumar said that he would be more cautious in the future.

The tweet read, “I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes.”

Ajay Devgn and Shah Rukh welcomed Akshay to the ‘Vimal’ universe.


BizAsia Correspondent


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