Raj Baddhan, a highly influential and successful media executive has walked away with an Community Award by Dunya News, for Lyca Radio and Lyca Gold’s amazing work for the community in Greater London.
With over twenty years of broadcast experience, Baddhan was appointed as CEO of Lyca Media in January 2021. He oversees the full management and strategic operations of three key radio stations within the network, which broadcast across London (Lyca Radio, Lyca Gold and Time 107.5FM). During his tenure, he has overhauled the sound of Lyca Radio and launched Lyca Gold – the UK’s first and only retro Asian music station. Since the launch of Lyca Gold, the station has delivered highest average listening hours per listener than any other UK Asian radio station.
Baddhan said, “This award is a tribute to my team’s hard work and efforts over the years in providing not just entertainment but also up to date information for the community of all backgrounds. I want to say a huge thank you to our listeners for always sticking by the Lyca brand and our commercial partners for believing in our ethos.”
Prior to his appointment at Lyca Media, Baddhan was a Director and presenter at Sabras Radio in Leicester. He also runs the UK’s first and only Asian media and entertainment publication, BizAsiaLive.com.