London’s popular Asian radio stations, Lyca Radio and Lyca Gold have announced a lucrative sponsorship deal with Disney’s award-winning London West End musicals, ‘The Lion King’ and ‘Frozen’.
The first deal of its kind will see the two stations promote ‘The Lion King’, which has been running in London’s West End for over 22 years. Similarly, ‘Frozen’, is playing at Theatre Royal Drury Lane, bringing Elsa’s and Anna’s story to the stage in this heart-melting theatrical production.
Raj Baddhan, CEO of Lyca Media said, “We’re very excited to sign-up Disney’s two popular West End musicals, ‘The Lion King’ and ‘Frozen’ as sponsors of Hit of the Hour on both Lyca Radio and Lyca Gold. We’re a London based radio network and therefore it’s in our ethos to keep our listeners updated about London events and entertainment.”
Lyca Media operates three key London radio stations including Lyca Radio 1458 targeting an audience of 25+, with music from artists like Arijit Singh, Shreya Ghoshal, Rahat Fateh Ali Khan, Atif Aslam, Sunidhi Chauhan, Diljit Dosanjh and Guru Randhawa, among many others. Lyca Gold 1035 is a station aimed at a 40+ audience with music from artists like Mohd Rafi, Lata Mangeshkar, Asha Bhosle, Kishore Kumar, Talat Mahmood, among many others. Time 107.5FM is an English station broadcasting to a local community in Romford, Essex and the surrounding areas.