The UK’s first and only retro Asian music station, Lyca Gold continued to pile on new listeners over the past three months, in latest data published by RAJAR for Q1/22.
The station continues to lead with highest average hours per listener than any other UK Asian radio station. Its weekly listeners stood at 7.0 – slightly down from 8.2 in Q4/21. However, the station’s reach has shot up from 68,000 to 82,000 weekly reach figures.
Lyca Gold is the brainchild of Raj Baddhan, CEO of Lyca Media, who replaced Dilse Radio with Lyca Gold in September 2021. Since its inception, Lyca Gold continues to grow with audience increase quarter-on-quarter in Q4/21 and Q1/22.
Meanwhile, Lyca Radio and Lyca Gold’s listenership has increased in Q1/22 data released by RAJAR. Lyca Radio’s weekly reach went up from 73,000 in Q4/21 to 78,000 in Q1/22. Listeners are also tuning in longer with average listening hours up from 2.4 to 3.2 hours.
Raj Baddhan, CEO of Lyca Media said, “We are delighted with these figures, which shows more and more listeners are tuning into Lyca Radio and Lyca Gold. Over the past few months, we have been working closely on the sound of both stations and taking on feedback from listeners. Furthermore, we’ve enhanced our digital presence with a refreshing mobile app, website and inclusion of smart-speaker listening. The next six months are set to be even bigger and we want to thank all our well-wishers and listeners for always choosing Lyca Radio and Lyca Gold.”
